Adobe Premiere Pro has long been a staple for video editors, but the introduction of generative AI is taking it to new heights. Powered by Adobe’s Firefly video model and expanding third-party integrations, generative AI lets you extend clips, add or remove objects, and even create footage from scratch—all within your familiar editing workspace. Wondering how to use generative AI in Premiere Pro? This guide walks you through the process, from setup to execution, with actionable steps to harness these cutting-edge tools in 2025. Whether you’re refining a vlog or crafting a cinematic sequence, here’s how to make AI your editing co-pilot.
What Is Generative AI in Premiere Pro?
Generative AI creates new content—like video frames, objects, or entire clips—based on existing footage or prompts. In Premiere Pro, this tech debuted with Adobe Firefly’s Generative Extend in late 2024 and is expanding with features like Object Addition/Removal and Text-to-Video, plus integrations with models from OpenAI, Runway, and Pika Labs. These tools aim to save time, solve editing headaches, and spark creativity, all while keeping you in control.
Prerequisites for Using Generative AI in Premiere Pro
Before diving in, ensure you’re set up:
- Premiere Pro Subscription: Access AI features with a plan—$20.99/month for Premiere alone or $54.99/month for Creative Cloud, available at Adobe’s site.
- Latest Version: Update to Premiere Pro 2025 (or join the beta via Creative Cloud) for the newest AI tools.
- Internet Connection: Generative AI relies on cloud processing, so a stable connection is key.
- Hardware: A decent GPU and 16GB+ RAM handle AI tasks smoothly—check specs on Adobe’s system requirements page.
Step-by-Step: Using Generative AI in Premiere Pro
Here’s how to tap into generative AI, focusing on current and beta features as of March 2025.
Step 1: Install or Update Premiere Pro
Download or update Premiere Pro via the Creative Cloud app. For bleeding-edge AI tools, opt into the beta:
- Open Creative Cloud.
- Navigate to “Beta Apps.”
- Install Premiere Pro (beta)—this unlocks features like Generative Extend now and more soon.
Step 2: Import Your Project Footage
Start a new project or open an existing one:
- Go to File > New > Project.
- Import clips via File > Import or drag them into the Project panel.
- Drag footage to the timeline to prep for AI enhancements.
Step 3: Use Generative Extend to Stretch Clips
Need a few extra frames? Generative Extend, powered by Firefly, adds seamless extensions:
- Select the Generative Extend tool from the Toolbar (or press Shift+G).
- Click the edge of a clip (minimum 2 seconds for video, 3 for audio).
- Drag to extend—up to 2 seconds in beta, with 720p/1080p resolution at 24fps.
- Review the AI-generated frames (marked with an “AI” label) and right-click to rate “Good” or “Poor” for Adobe’s feedback.
- Note: Works on ambient audio but not dialogue or music yet—use Remix for music tweaks. Learn more in Adobe’s Generative Extend guide.
Step 4: Experiment with Object Addition and Removal (Beta)
In beta testing, these Firefly-powered tools let you tweak scenes:
- Select a clip and go to Effects > Video Effects.
- Find “Object Addition” or “Object Removal” (beta features may vary by update).
- Draw a mask around the target—AI tracks moving objects automatically.
- For Removal, erase distractions (e.g., a boom mic); for Addition, type a prompt (e.g., “add a vase”) and let AI generate it.
- Refine with timeline adjustments—lighting and shadows sync naturally.
- Availability: Rolling out wider in 2025; check Adobe’s blog for updates.
Step 5: Create Footage with Text-to-Video
Generate B-roll directly in Premiere (beta feature expanding from Firefly’s web app):
- Access the Firefly integration (Window > Extensions > Firefly, if available).
- Enter a text prompt (e.g., “a serene forest at dusk”) or upload an image.
- Set duration (up to 5 seconds) and style (realistic, animated, etc.).
- Generate, then import the clip into your timeline for editing.
- Alternative: Use Firefly’s web app and import the MP4 manually until fully integrated.
Step 6: Leverage Third-Party AI Models
Adobe’s exploring integrations with OpenAI’s Sora, Runway, and Pika Labs:
- Watch for updates in Premiere’s Extensions panel or Creative Cloud.
- Once live, select a model (e.g., Sora for detailed B-roll) and generate via prompts.
- Import results as you would any clip—Adobe ensures Content Credentials tag AI use.
- Status: Early previews; join the beta for first access.
Tips for Maximizing Generative AI
- Combine Tools: Pair Generative Extend with Text-Based Editing for dialogue cuts, then add AI B-roll.
- Optimize Output: Rate AI results to improve future generations—Adobe uses this to refine Firefly.
- Learn Fast: Adobe’s tutorials cover AI workflows in depth.
- Export with Transparency: Enable Content Credentials (File > Export > Media) to label AI-generated content.
Limits to Know
Beta features have quirks—Generative Extend caps at 2 seconds, Text-to-Video at 5, and resolution tops out at 1080p for now. Complex scenes may show artifacts, and third-party integrations are still maturing. Test on small projects first to gauge reliability.
Why Use Generative AI in Premiere Pro?
AI cuts editing time—extend a rushed cut, remove a photobomber, or whip up B-roll without stock sites. It’s about efficiency and creativity, letting you focus on storytelling while AI handles the grunt work.
Using generative AI in Premiere Pro is simpler than ever in 2025, with Firefly’s tools and third-party integrations at your fingertips. From extending clips to crafting new footage, these steps unlock a world of possibilities—all within Premiere’s ecosystem. Start with a trial from Adobe, experiment with beta features, and elevate your edits. What AI-powered masterpiece will you create first?